A really no-brainer concept


So – what’s the cause of all this upheaval? Sure, the Internet is enabling it but what’s the root source?

It’s a fairly basic concept: businesses need to do more with less.

Duh. It couldn’t be any simpler.

Anyone with a remedial understanding of how business works can understand that this is how the game is played.

This is always how the game has been played since the first customer bought the first good or service from the first vendor. Ever since that fateful transaction and the birth of capitalism, it’s been a scramble to do more with less.

And it’s not just “do more”. It’s do more, better, faster, smarter with less. Less time, less money, less people, less resources, less notice, less allowances, less mistakes … the list is endless.

That core business fundamental of do more with less has been sped up to dizzying levels.

The pace of change has been kicked into overdrive. What worked last year, last month, last week, yesterday isn’t good enough any longer. Again, you need to do more, better, faster, smarter with less time, money, people, resources, notice, allowances, mistakes …

To top it all off: your competition is a click away. And your customers know this. Ouch.

We’ll explore the impact of all of this in more detail in the next entry.

Thanks for reading – see you soon!


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