More on the three guiding principles learned from Amazon


So you aren’t a retailer (or whatever it is that Amazon is these days…)? Why should you care about the three guiding priciniples that I introduced in the last entry?

It’s my firm belieft that these principles apply to all of us. Whether you run a law firm, a not for profit, a distributor, a freight company, a manufacturer, you name it.

Take a page from Amazon’s book (yes – that horrible pun was intended). Apply these principles to your business to increase odds of success in the Internet economy.

Easy to say, hard to do?

How do we Amazon-ify our businesses? How do we get from where we are to where we need to be?

In the coming entries, we will explore the separated-at-birth concepts of efficiency and effectiveness that live at the heart of becoming a leading Internet era organization. By understanding these concepts, we can apply them to our own businesses and Amazon-ify our way to success.

Thanks for reading – see you soon!


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