Do you want it now or do you want it right?


You hear a lot about being efficient and being effective in business. What do these words mean exactly and how do they help us Amazon-ify our businesses?

The scientific definition of efficiency is defined as the output to input ratio and, more specifically, maximizing the output to input ratio. In other words, it’s about getting more or producing more from your efforts.

That certainly sounds desirable, right?

Effectiveness is defined as the degree to which your output matches your desired goals. In other words, it’s about making sure what you are doing is what you planned to do.

That also sounds desirable.

So, which is more important? That question is tough to answer – it’s not as apparent as it would seem. We’ll dive deeper next time out.

Thanks for reading – see you soon!


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