Jerry Seinfeld understands the importance of effecticiency. Do you?


I always like to pull this example out when I want to demonstrate a company missing out on effecticiency. It’s found in a popular Seinfeld episode sees Jerry frustrated in attempts to pick up a rental car:

Jerry: I don’t understand, I made a reservation, do you have my reservation?

Agent: Yes, we do, unfortunately we ran out of cars.

Jerry: But the reservation keeps the car here. That’s why you have the reservation.

Agent: I know why we have reservations.

Jerry: I don’t think you do.

Jerry: If you did, I’d have a car. See, you know how to take the reservation, you just don’t know how to *hold* the reservation.

Jerry: And that’s really the most important part of the reservation, the holding. Anybody can just take them. [Said while miming grabbing reservations out of thin air.]

That is a classic example of a company missing out on the concept of effecticiency.

They were extremely efficient at part of their job (they had his reservation on file after all!) but they were sadly ineffective (they didn’t *hold* the reservation which is the most important part!).

Funny, sad and seen too often in the real world.

Thanks for reading – see you soon!


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